Laura has just passed a new milestone: four years of working at Fluido. Her first role in the company was as an administrative assistant, but in addition to doing everything in the office, she was also organizing events and helping with digital marketing. Over time, Laura’s focus began to move more and more toward marketing and marketing automation. When Fluido took Salesforce Pardot (a B2B marketing software) into use, Laura worked on the implementation together with Fluido’s consultants. This was a pivotal experience: it made her realize that she wanted more of this! She wanted to focus on marketing automation to help other companies find the best way to use the system and learn more about their own marketing methods in the process.
Most digital services are built around similar patterns of customer engagement, such as motivating, guiding, understanding and prediction. The relevance of these patterns to the customer will depend on how well we understand our customers’ needs and behaviors. And these engagements create lots of valuable data! The more we listen to the customer and the better we understand the data that we have, the easier it is to design an interface and decide on the right and relevant responses to delight the customer in any situation.
Vi genomför många event och seminarier runt om i Sverige då temat kretsar kring digitalisering och verksamhetsförändringar. De som medverkar är ofta beslutsfattare och verksamhetsansvariga med god översikt över sin verksamhets nuläge. När vi ställer frågan: “Hur långt har ni kommit med er digitala transformation?”, fördelar sig svaren i stort sett lika varje gång. De överensstämmer också väl med resultat från andra mer omfattande undersökningar och rapporter. Många kämpar fortfarande med att komma igång med sin digitala transformation.
At the end of May 2017, more than 1500 Salesforce professionals visited Stockholm to attend the Salesforce Essentials tour. It was a really inspiring event with lots of speakers, great keynotes, and positive surprises. One of the keynotes was delivered by our customer St1 - they presented a story about how they managed to make their customers happier and their employees more efficient. After the talk, we had a chat with Jenny Regnér, Head of Digital Customer Solutions at St1, and Katarina Viklund, CRM Solution Manager at St1, on the topic of customer experience and customer satisfaction in the new digital era.
Are you struggling with long offer lead times, high sales support, invoicing costs, or complicated and error-prone sales-to-delivery processes? Or are you just searching for ways to further automate your invoicing process? CPQ might be the answer.
CPQ is currently one of the hottest topics around CRM. Increasingly many companies are improving their operational efficiency by streamlining their lead to delivery processes with CPQ and Quote to Cash solutions. Regardless of the benefits, CPQ investment process often takes a long time, mainly because CPQ is not merely a tool for sales – it’s connected to e.g. product management, sales, delivery, and accounting functions.
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