Previously it has been simpler to make business; fewer actions and channels have been connected, individual customers’ voice not heard, and companies have bought themselves into leadership position with traditional advertising. Now all this has changed. In every industry the traditional ways of doing business are being disrupted. Everyone and everything is connected. The customer rules now. When in need of something, consumers can find all the relevant information they need online without visiting a store or speaking with a sales representative, and they can buy their products or services online from anywhere in the world. Everyone has a mobile device in their pocket.
Today the question is how do you align these possibilities to succeed? Companies have the ability to personalise1-to-1 communication at a massive scale. Social revolution has introduced an entirely new world of community. Due to this the amount of data is accumulating like never before. Companies have the possibility to obtain most powerful tools from cloud with a relative small cost but it doesn’t change anything unless companies are changing their ways of conducting business.