With background in business, love of ice cream and excellent Salesforce knowledge, what do you get? Fluido’s top Salesforce consultant Catharina Amandusson of course! Catharina is based in Fluido’s Stockholm office and is currently waiting for the local office’s move into a new location in the beginning of November. During her 2,5 years at Fluido she has seen the Swedish Fluido team grow from one (“I was the first one here!” she says and laughs) to a team of 10 professionals.
Catharina has an international background. After school she spent two years in Geneva studying French followed by university studies in the US and Japan. After studies she started as a management trainee at Unilever and ended up with a position as product manager for ice cream company GB Glace. “I could start my day with the product developers trying different vanilla flavours.... No need to say that I love ice cream! Coffee ice cream is my favourite,” Catharina confesses.
After some years with Unilever, Catharina joined International Air Transport Association’s (IATA) Nordic operations. She was introduced to Salesforce when she became responsible for a Nordic-wide project that was focused on improving customer service management in local offices. “There was no tool used by the offices thus it was difficult to get an understanding of how customer service was managed. A tool was needed and we selected Salesforce,” she describes the project. The project was successful and lead to establishing of a customer service center in Madrid that serves the whole Europe. After this being a successful project, it was scaled to global level with Salesforce roll-out to all six regions.
“I managed Salesforce for IATA for eight years and was then asked if I wanted to become a consultant for Fluido, and I thought now or never! And here I am!” Catharina looks back to her career move. Besides learning more about Salesforce, Catharina feels that she has gained new skills and experiences while working at Fluido: “I have been able to get into different companies and see different processes and different company cultures, and that’s interesting.” In her work managing many projects at the same time can be challenging as work can get fragmented. Finding the right balance between being an agile company and having enough structure is sometimes demanding.
Catharina thinks that shared enthusiasm towards work is the best aspect of her work at Fluido: “I think what I like most is that it’s a company that is so dedicated to Salesforce. Everyone is very enthusiastic.” She also feels that keeping team spirit high is important for the company. “It is a really good team and team spirit. Fluido is a company that cares about its employees and wants everyone to feel good about their work and have a good time,” Catharina describes the company culture.
Written by Mirka Laitinen