This once-small startup has grown into a media company that broadcasts news and entertainment, and creates new experiences for viewers 24/7. MTV3, Sub and AVA are free channels popular among viewers throughout Finland. The programs on the MTV channels can be viewed online via MTV Katsomo, while paid content is accessible through C More streaming service or by subscribing to channel packages via operators. The content includes entertainment from Finland, the Nordics and Hollywood, and of course live sports broadcasts.
The main focus of MTV in the 2010s was establishing a stronger connection with the Finnish population and bringing the MTV media family to the attention of content producers and advertisers.
The new MTV offers Finland the best in content and experience regardless of time and place —meeting the individual needs of almost everyone. MTV is owned by Swedish media company Bonnier AB.
From Storage to Automation
During the years, Fluido has proved to be an excellent and trustworthy partner in large projects as well as day-to-day operations. We continue to work closely with Fluido’s consulting team regarding customer data management and marketing automation initiatives.
More Automation Equals Less Manual Work
Customers can choose to receive newsletters daily or weekly based on their topics of interest. Information from automatic feeds can be used effectively in other messages, enabling MTV to enhance CRM actions and to increase the amount of targeted content in CRM communication. This in turn increases customer satisfaction and engagement levels.
The Customer Journey in Focus
Today we communicate less with ad hoc emails. Instead, we try to react automatically to customers’ preferences and activity. “Going forward, we have high hopes for Journey Builder,” Heli concludes.
In addition to Salesforce Marketing Cloud applications, we are also using Salesforce Service Cloud and Live Chat to enhance C More’s customer service and customer satisfaction.
Overall, our actions have diversified significantly and the level of personalization has increased for both content and targeting. Automation has accelerated our work and is already a fundamental part of our new customers’ service model. Emails can be created 100% automatically, manually or as a combination of the two. We can also utilize A/B testing in our emails.
Content Builder’s drag-and-drop tool has made email creation easier. Likewise, sharing components between various authors is super handy and a great time-saver. With Journey Builder, managing our customers’ journey is more flexible and coherent. Previously we were able to notice only certain time-based points on the customer journey. Now, we can take into account the actions made by the user.
Providing the right information to the right people at the right time changes everything!