Laura has just passed a new milestone: four years of working at Fluido. Her first role in the company was as an administrative assistant, but in addition to doing everything in the office, she was also organizing events and helping with digital marketing. Over time, Laura’s focus began to move more and more toward marketing and marketing automation. When Fluido took Salesforce Pardot (a B2B marketing software) into use, Laura worked on the implementation together with Fluido’s consultants. This was a pivotal experience: it made her realize that she wanted more of this! She wanted to focus on marketing automation to help other companies find the best way to use the system and learn more about their own marketing methods in the process.
New in Lightning Experience!
Lightning Experience is coming out with a new, exciting interface and we think that it is moving in the right direction. There are big improvements for example in Reports and Dashboards filtering, Wave in Lightning or Kanban view in Leads, Contracts and Campaigns. If you haven’t tried it yet, have a look and enjoy the following features:
WAVE in Lightning
Basically everything about Wave in Lightning is pretty exciting. You can share insights from your business data and get more predictive information about your customers. We thought the best features, the ones that we like to highlight are:
Sync Appointments from Google Calendar™ to Salesforce (Beta)
Still in Beta, but Google Integration is available. What we can do is set up Google Calendar events to sync to Salesforce. You no longer have to maintain events in two separate applications!
We love how Salesforce made a great job by improving template-driven community experience. The napili template is now called Customer Service and supports more objects than previously plus you can now access external data and content that are stored outside your Salesforce org.
Our favourite part here is that we can add Reports and Dashboards to Community Pages thanks to a Lightning Component for a specific Report Chart or a whole Dashboard! This means that you can now share important metrics and charts directly with your Community.
Mobile enhancements in Salesforce1
The Salesforce1 mobile app helps your reps stay up to date on their most-important records, activities, Chatter conversations, and dashboards from wherever they are. Here are some examples of work which was done on Salesforce1:
Something Sweet for Admins
Improvements in Pardot B2B Marketing Automation
In addition to improvements in Salesforce, there have been some great changes in Pardot since Spring'16 release! Here are our 3 favorites:
Of course there are many more great features introduced by Salesforce in Winter’ 17. Have a read through the release notes for details, but we wanted to make your life a bit easier and picked out a few that stood out. We recommend you get going and get the most out of the platform. First hurry up and explore the new features!
Written by the Fluido Crew
Second week of May Salesforce Marketing Cloud organised the Digital Marketing event of the year, Connections, in Atlanta, Georgia. On top of managing to pull off an amazing show with interesting keynote speakers, Stevie Wonder concert and opportunity to network with marketers from all over the globe, Marketing Cloud also announced a bunch of game changing product updates they will release this year. I will now go through a couple of my favourite ones that all data driven organisations should get excited about.
Advertising Studio, advertising has been the missing link on the Marketing Cloud platform for a long time but now they have managed tackle that challenge and this will be awesome for everyone building multi-channel journeys. Previously Marketing Cloud has had some advertising capabilities for Twitter and Facebook but no connections to Google network which we all know is one of the key platforms in this field. Now that they are including this missing piece to the puzzle, customers can actually control the whole journey from acquisition to retain on the Marketing Cloud platform. We all know how annoying it is to get display adverts about those shoes you bought from Zalando a month ago as there has not been a connection between your CRM data and your display advertising platform. Now you can stop that by connecting Advertising Studio as a part of journey and once the goal (purchase) has been accomplished, you can suppress that individual customer from your display ad campaigns. No more losing your customers by showing them ads of the products they have already purchased from you!
Email Studio, FINALLY we can get rid of that old email editor from the 90s and start concentrating on building a comprehensive content portfolio across all channels instead of desperately trying to change that bloody link colour in the email without breaking it. Email Studio with Content Builder offers Marketing Cloud customers a brand new email build flow and content management system where you can manage all your content across all the channels, not just email. Email Studio is integrated with Predictive Intelligence, the algorithm engine behind product recommendations, with ready-made content areas for cart abandonment and browse retargeting emails. This has involved some heavy coding before but now it looks like Marketing Cloud has managed to bring it together with the new editor. The editor is now available for customer in open beta so you can switch it on and start testing it in your own instance instead of just listening me talking about it!
These were my two favourite ones but there’s a lot more coming so I would recommend the to check out the product keynote from the Connections website. See you guys next year in Chicago!
Written by Marko Puustinen
Marketing automation, 1-to-1 customer dialogue, customer centric approach, content marketing, etc. None of these buzzwords become reality unless a company changes their way of doing business from campaign driven to customer journey driven approach.
Previously it has been simpler to make business; fewer actions and channels have been connected, individual customers’ voice not heard, and companies have bought themselves into leadership position with traditional advertising. Now all this has changed. In every industry the traditional ways of doing business are being disrupted. Everyone and everything is connected. The customer rules now. When in need of something, consumers can find all the relevant information they need online without visiting a store or speaking with a sales representative, and they can buy their products or services online from anywhere in the world. Everyone has a mobile device in their pocket.
Today the question is how do you align these possibilities to succeed? Companies have the ability to personalise1-to-1 communication at a massive scale. Social revolution has introduced an entirely new world of community. Due to this the amount of data is accumulating like never before. Companies have the possibility to obtain most powerful tools from cloud with a relative small cost but it doesn’t change anything unless companies are changing their ways of conducting business.
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