IHM has its own business schools in Stockholm, Gothenburg, and Malmö. IHM Business School is the first private business school in Europe accredited by the US quality authority NEASC.
Annually, about 200 teachers from the industry lecture at IHM. In 2010, there were 2,000 participants in the open programs and just over 800 in company-adapted programs. Education is conducted in four areas: Business & Market Development, Leadership Development, Corporate Development and IHM College of Higher Education. About 80% of all students study in parallel with work.
We chose Salesforce because it was very important for us to select a CRM partner who not only met our requirements, but was also an industry leader. In Salesforce we have found a whole suite of products that match our requirements. Now we have the platform to collect all the data about our customers and conversations, and we now have the insights to act on that data, which has led us to be more precise and targeted in our communication. Our self-service portal helps our customers to find answers to commonly asked questions instantly, and for other queries, a case can be created to get an immediate response from our service agents. We are reducing cost and increasing customer satisfaction. The sales per salesperson have increased, thanks to having relevant data in Salesforce and Marketing Cloud according to the customer’s interests and needs.
Fluido has been alongside us all the way while we’ve been developing these Salesforce products. The guidance and recommendations that Fluido has given, have shown us that Fluido has the broadest, deepest knowledge about these Salesforce products. This was crucial for us; we wanted to have one partner to have a complete view of all these products to help us move forward.