Advertising Studio, advertising has been the missing link on the Marketing Cloud platform for a long time but now they have managed tackle that challenge and this will be awesome for everyone building multi-channel journeys. Previously Marketing Cloud has had some advertising capabilities for Twitter and Facebook but no connections to Google network which we all know is one of the key platforms in this field. Now that they are including this missing piece to the puzzle, customers can actually control the whole journey from acquisition to retain on the Marketing Cloud platform. We all know how annoying it is to get display adverts about those shoes you bought from Zalando a month ago as there has not been a connection between your CRM data and your display advertising platform. Now you can stop that by connecting Advertising Studio as a part of journey and once the goal (purchase) has been accomplished, you can suppress that individual customer from your display ad campaigns. No more losing your customers by showing them ads of the products they have already purchased from you!
Email Studio, FINALLY we can get rid of that old email editor from the 90s and start concentrating on building a comprehensive content portfolio across all channels instead of desperately trying to change that bloody link colour in the email without breaking it. Email Studio with Content Builder offers Marketing Cloud customers a brand new email build flow and content management system where you can manage all your content across all the channels, not just email. Email Studio is integrated with Predictive Intelligence, the algorithm engine behind product recommendations, with ready-made content areas for cart abandonment and browse retargeting emails. This has involved some heavy coding before but now it looks like Marketing Cloud has managed to bring it together with the new editor. The editor is now available for customer in open beta so you can switch it on and start testing it in your own instance instead of just listening me talking about it!
These were my two favourite ones but there’s a lot more coming so I would recommend the to check out the product keynote from the Connections website. See you guys next year in Chicago!
Written by Marko Puustinen