Many people attended the conference to understand better the latest trends in E-commerce, learn more about Salesforce Commerce Cloud, or simply network with their peers.
For my first participation, I went there with a single ambition: LEARN! I would like to share with you some of my key takeaways.
Cloud technology has transformed E-Commerce
Omnichannel is about harmonising the buying experience across different channels (e.g. social, mobile, online, in-store, etc.). Nowadays, customers can collect the product information in many different ways and buy at almost every moment. To remain competitive, brands need to serve their customers on all touch points and show some flexibility: “Buy anywhere. Fulfill anywhere.”
Mobile is the main traffic driver
Artificial Intelligence is here
Can your company afford not to transform?
How far are you in your journey? Have you started to transform?
Sir Winston Churchill in his famous "I have nothing to offer but blood, toil, tears and sweat" speech in 1940, warned the British people of the hardships to come in fighting WWII. I would not go that far when speaking about business transformation, but you should keep asking yourself a question: can my company afford not to transform?