28/02/2023
Why should marketers care about a Customer Data Platform (CDP)?
We live in a world where companies have access to large amounts of customer data that they can use to understand their customers better and personalise their experie…
Read Article21/02/2023
The future of retail
Welcome to the future of retail. E-commerce represents almost 20% of total retail sales worldwide, and the share is expected to rise to 25% by 2026. Forrester predic…
Read Article19/02/2023
The long road to true customer centricity
For a long time, companies knew little or nothing about their customers. Telecommunication companies were among the first to recognise personal data’s value an…
Read Article13/02/2023
Giv de studerende en digital “all-inclusive” rejse med relevante og rettidige informationer
Salesforce har lige udgivet tredje udgave af den årlige Connected Student-rapport. Det er en undersøgelse med 2.600 studerende og ansatte fra hele verden med særl…
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