4 posts found.

Date selected: February 2023

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Why should marketers care about a Customer Data Platform (CDP)?

We live in a world where companies have access to large amounts of customer data that they can use to understand their customers better and personalise their experie…

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The future of retail

Welcome to the future of retail. E-commerce represents almost 20% of total retail sales worldwide, and the share is expected to rise to 25% by 2026. Forrester predic…

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The long road to true customer centricity

For a long time, companies knew little or nothing about their customers. Telecommunication companies were among the first to recognise personal data’s value an…

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Giv de studerende en digital “all-inclusive” rejse med relevante og rettidige informationer

Salesforce har lige udgivet tredje udgave af den årlige Connected Student-rapport. Det er en undersøgelse med 2.600 studerende og ansatte fra hele verden med særl…

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