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The Phi-shaped CMO

The expectations of the CMO are always under scrutiny and the requirements continuously develop. Unlike other C-suite roles, the type and responsibility of the CMO c…

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Infosys ranked as a Leader within Salesforce partners by ISG Provider Lens study

Infosys has been ranked a Leader in the ISG Provider Lens™ Salesforce Ecosystem Partners 2021 reports for its excellence in Salesforce Implementation and Integrati…

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A new way of working for manufacturers

Research by Infosys states that nearly half (46 %) of the companies studied stated that in the future working will be more flexible hybrid work between the office an…

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Benefits of B2B2C in manufacturing

The necessity for resiliency in manufacturing is at an all-time high. Today that resiliency comes from delivering the coveted frictionless Amazon-like customer exper…

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Invest in strategy before technology

There is no doubt that marketing departments around the world are challenged. With a significant cut in the budgets one has to think differently. It is therefore a b…

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Automated lead management creates transparency and yields results

Before automated lead management leads were collected from various channels such as trade shows, events and campaigns, then written down into an Excel sheet and stor…

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Self-service in complex B2B sales

As a consumer, many of us are already accustomed to using self-service portals and apps — whether we’re checking personal medical information or customizing a ca…

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The future of work with Slack

Salesforce finalized its biggest acquisition to date during the summer with Slack, the communication platform sworn by many of its users. With the acquisition finali…

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The pressure is on in wealth management

The wealth and asset management value chain is hitting a critical point in its evolution. The global pandemic has exposed the lack of innovation when it comes to the…

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Offering personalized customer service

With a continuous commoditization of products and increasing competition in a global marketplace, there are plethora of options available for the customers. As our l…

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