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Align your marketing automation team with cutting-edge technology

Marketing automation has been around for a while, but some companies are still struggling to make it deliver real business value. If you’ve got a clear strategy an…

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How to use data to maximize your marketing automation investment

Data has become a crucial part of marketing automation. Companies regularly collect, store and analyze large amounts of data on their customers every day. Every brow…

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Holiday Greetings from Fluido

The recent changes in our business environment go well beyond the “now normal” online meeting and remote officing, as some of the interactions in the customer in…

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Completing the Funnel-View: Enriching your Salesforce Data with Marketing Insights

Those familiar with the Salesforce ecosystem are aware that Salesforce Einstein Marketing Analytics includes a robust toolkit for analyzing your Salesforce data that…

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4 tips for data driven marketing automation

1. The importance of gathering data Email marketing is proven to be an important tool in customer retention, especially when done correctly. Just sending out a bunch…

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Salesforce Marketing Automation Governance in a Global Environment

Work smart, not hard One of the positive byproducts for implementing marketing automation such as Salesforce Marketing Cloud and related governance models  in any c…

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Find Out Your Best Course of Action with Einstein Discovery

Salesforce Einstein Discovery is an AI-powered tool that comes as a part of the Salesforce Einstein Analytics Plus package together with Salesforce Einstein Analytic…

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Holiday Greetings from Fluido 2019

Dear Friends, It’s hard to believe the Christmas season is already upon us, and we are preparing for a well-deserved rest with family and friends. From a business …

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The New Age of Human-Centric Service is Here

The 2019 Dreamforce week in San Francisco was full of interesting news from Salesforce and ISVs. This year, the Service Cloud and Field Service keynotes were aligned…

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The Secret Sauce for Success with Salesforce

Building a center of excellence Since Fluido became part of the Trailhead Academy Authorized Training Provider Program in the Nordics back in 2011, it has been clear…

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