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Basic Email Marketing Analytics — 4 Things to Remember in the Start

1. The importance of gathering data Email marketing is proven to be an important tool in customer retention, especially when done correctly. Just sending out a bunch…

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Marketing Automation Governance in a Global Environment

Work smart, not hard One of the positive byproducts for implementing marketing automation in any company is that you rediscover your marketing processes and increase…

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Find Out Your Best Course of Action with Einstein Discovery

Einstein Discovery is an AI-powered tool that comes as a part of the Einstein Analytics Plus package together with Einstein Analytics. You’re able to get insights …

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Holiday Greetings from Fluido

Dear Friends, It’s hard to believe the Christmas season is already upon us, and we are preparing for a well-deserved rest with family and friends. From a business …

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The New Age of Human-Centric Service is Here

The 2019 Dreamforce week in San Francisco was full of interesting news from Salesforce and ISVs. This year, the Service Cloud and Field Service keynotes were aligned…

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The Secret Sauce for Success with Salesforce

Building a center of excellence Since Fluido became part of the Trailhead Academy Authorized Training Provider Program in the Nordics back in 2011, it has been clear…

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Why and how leading companies are personalizing their customer service experiences

Personalization of customer service experience is a hot topic. Why? Because we are living in a world of endless options and an empowered buyer. Customers can switch …

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Bringing your data to life with Einstein Analytics

Now that we’ve clarified this, we can move to how Einstein Analytics fits in the picture. Einstein Analytics helps businesses to understand the vast amount of data…

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An Evening under the Stars

As the food vanished from plates, our appreciation and respect grew — and not just for each other’s cooking. We learned more about each other, with our talents a…

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Is Self-Service a Viable Alternative for Complex B2B Sales?

Now the same type of technology can also give many business buyers greater control in purchasing for their companies. However, some research indicates that by 2023 t…

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