31/03/2020
Marketing automation governance in a global environment
Work smart, not hard One of the positive byproducts for implementing marketing automation in any company is that you rediscover your marketing processes and increase…
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Here is the problem: Silos prevent excellent customer experiences
Which silos can you identify? ‘Silo effect’ is a business term that refers to a situation where information is not adequately shared throughout an organization, …
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