Fluido Marketing Automation Forum: Connected Customer Experience
Having a strong understanding of your customer journeys is crucial to maintaining a strong relationship with your customers. The more targeted and personalized each touchpoint feels to a customer, the more engaged they will be with your brand.
Unfortunately, quite often issues like inconsistent data and internal silos are preventing companies from having those seamless customer experiences, which might even result in losing a fair share of customers altogether.
At the Fluido Marketing Automation forum, we will discuss the different approaches to solving this problem as well as touch upon the optimal measurement of your marketing channels’ performance.
Join this event to learn about:
- What are the true benefits of having a connected customer experience
- Why is this important and what are the usual sources of the bottlenecks
- Key solutions & practical examples
- Measuring and monitoring the performance of your channels
Fluido Marketing Automation Forum is an ongoing series of seminars and workshops, unpacking trends and predictions affecting Nordic businesses. The event is targeted for marketing professionals and leaders in both b2b and b2c businesses.
9:00 Welcome & coffee
9:30 Introduction, Fluido & Fluido’s MA Team
9:50 Applying service design methods to the customer journey
10:40 Business performance mapping: elevating your data with meaningful analytics
11:10 St1’s Road to Success with Marketing Automation
12:00 Networking lunch
Practice Lead - Marketing Automation
Team Lead Data & Analytics