Fluido Innovation Day — the true Dreamforce experience in Helsinki.

Did you miss the chance to attend Dreamforce 2018 in San-Francisco? Worry not, because this November Fluido will bring all the best of Dreamforce (yes, even the concert) directly to you!

On November 20, you will:

  • find out about the Salesforce innovations launched at Dreamforce
  • get together with peers and product experts to discuss innovations
  • find new solutions to your business challenges
  • get inspired by local trailblazers

Get inspired by the sessions and the Keynote featuring the latest product innovations to help you grow your business. Meet Salesforce product experts, test-drive the latest customer success solutions, and get to know partner offerings at the Expo to transform your business. End your day on a powerful note with great music, networking, and food & drinks at our Innovation Gala!


Karim Al-Soufi

Vice President Ground Customer Experience


Anand Verma

Founder & CEO

Brilliant Basics

Petteri Poutiainen

Vice President and Country Leader


Kai Mäkelä



Antti Mattila

Customer Communications Manager


Pata Degerman

Adventurer, explorer

Henry Proudlove

Design Director

Brilliant Basics

Agenda overview

12:00 Registration and Expo
13:00 Welcome to Fluido Innovation Day

            Kai Mäkela, CEO, Fluido
            Petteri Poutiainen, RVP & Country Manager, Salesforce
13:20 Keynote: Dreamforce Highlights
13:50 Customer Success Keynote — Finnair: Five-Star Customer Experience

            Karim Al-Soufi, VP Ground Customer Experience, Finnair
14:15 Coffee break and Expo
14:45 Breakout sessions

            1. Winning the heart and mind of the consumer of tomorrow
            2. Delivering digital success within b2b
            Breakout sessions' speakers:
            Fluido Superheroes & Salesforce Trailblazers
            Antti Mattila, Customer Communications Manager, SOK
16:00 Coffee break and Expo
16:30 Closing Keynote: Power of Experience Design

           Anand Verma, Founder and CEO, and Henry Proudlove, Design Director at Brilliant Basics
17:00 Impossible mission Mount SISU / Antarctica -93,0°C
            Pata Degerman, Adventurer and Explorer
18:30 Innovation Gala
            Artist: Scandinavian Music Group

Trailblazer Keynote

Patrick “Pata” Degerman — Impossible mission Mount SISU / Antarctica -93,0°C”

Patrick “Pata” Degerman is most likely the only person in Finland who can call himself an Explorer. Pata has planned and led several expeditions in different parts of the world. On these expeditions, he has climbed sixteen first ascents, skied, trekked and paddled in unvisited areas from the Arctic to the Antarctic, in different jungles, mountain ranges and deserted islands.

Innovation Gala

Guest artist: Scandinavian Music Group

After the Closing Keynote, we invite you to end your day on a powerful note with great music by Scandinavian Music Group (SMG), a Finnish band founded in 2002 by former Ultra Bra members, as well as networking, and food & drinks at our Innovation Gala.

In case you would like to bring a guest to the Innovation Gala, you will have a chance to indicate that after you have completed your registration.

Main Partners

Platinum Partners

Gold Partners

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