10/08/2020
Completing the Funnel-View: Enriching your Salesforce Data with Marketing Insights
Those familiar with the Salesforce ecosystem are aware that Salesforce Einstein Analytics includes a robust toolkit for analyzing your Salesforce data that goes well…
Read Article14/05/2020
Basic Email Marketing Analytics — 4 Things to Remember in the Start
1. The importance of gathering data Email marketing is proven to be an important tool in customer retention, especially when done correctly. Just sending out a bunch…
Read Article21/05/2019
Here is the problem: Silos prevent excellent customer experiences
Which silos can you identify? ‘Silo effect’ is a business term that refers to a situation where information is not adequately shared throughout an organization, …
Read Article25/04/2019
The customer journey stages we tend to forget
Too complex to follow ‘Customer journey’ is a term used to describe the customer’s experiences throughout the lifecycle of a customer relationship. It includes…
Read Article11/04/2019
What prevents great marketing automation? 5 common reasons
1. Marketing automation is not only a technology When talking about marketing automation, we usually speak about it in the context of technology. IT infrastructure, …
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