Gaining actionable insights with analytics

With masses of data generated every second, analytics tools and methods are more prevalent than ever. However, it is not always easy to measure the business impact of each activity, as it requires planning and connecting many data sources across organisational silos.

Companies in all industries want to take advantage of state-of-the-art analytics solutions to generate insights to guide decision-making and improve results. But with so many different tools and approaches, it is sometimes hard to know where to start.

Insights gained from analytics provide value only when they are turned into actions. And in turn, actionable insights can only be gained through a well-executed analytics implementation process. You also want to turn your analytics into a continuously evolving process that yields new ideas and keeps up with business needs.

With this guide, you’ll learn how to get started on your analytics journey when seeking true value from insights.

Guide contents include:

• Aims & objectives  Understand what kind of problem you are trying to solve with analytics and what insights you need to reach your aims.
• Data requirements  Learn how data is collected, stored and connected with other systems.
• Analysis  Understand what type of analysis of the data is needed.
• Communication  Share your findings in meaningful ways.
• Data activation  Unlock the value from the data and turn it into actions.
• Future developments  Ensure that your analytics remain relevant.

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