Asset Monetisation Roundtable

Business growth remains at the forefront of every executive’s agenda. In the B2B manufacturing and automotive industry, the potential for service business growth through installed base monetisation has never been greater—yet many organisations are still exploring how to fully capture this opportunity.

Through our conversations with manufacturing companies across Europe, Fluido, Krios and Salesforce have identified a shared interest in discovering new approaches to monetise and digitise existing customer assets. This inspired us to create a space for open dialogue among industry peers.

We are pleased to invite you to the first cross-industry Asset Monetisation Roundtable, where we will explore how leading manufacturers are transforming their installed base into sustainable revenue streams—today and in the AI-driven future.

What to expect:

This is not a traditional conference. It is a collaborative session designed for product, service and digital business leaders to share experiences, challenge assumptions and shape the direction of asset monetisation together.

Event’s agenda: 

• 12:00 Lunch and informal networking
• 12:45 Welcome and introduction
• 13:00 From Product Strategy to Product-Service Strategy – Jaakko Huhtapelto (Metso)
  • 13:25 Roundtable discussion
• 14:00 Asset centricity in the front line – Eero Karhu (Konecranes)
  • 14:25 Roundtable discussion
• 15:00 Break
• 15:20 Extended product and lifecycle aspects enabling installed base monetization – Antti Sääksvuori (Krios Product Management)
• 15:45 Key enablers for asset-centric proactive sales and service – Lauri Seppälä (Salesforce)
• 16:10 From asset monetization vision to asset transformation – Ilkka Donoghue (Fluido)
• 16:35 Summary and closing

What you will take away:

Participants will leave with practical insights and a clearer perspective on:

• Way forward – Concrete next steps for advancing asset monetisation in your organisation
• Investment priorities – Where to focus resources across technology, data, people and processes to enable scalable service growth
• Roadmap clarity – Key milestones and focus areas for building a successful asset monetisation strategy, from connected products to outcome-based services

Our aim is that every participant walks away with actionable ideas they can bring back to their leadership teams.

Lunch will be served during the session. Seats are limited – don’t hesitate and sign up today! We will confirm your seat at the event in a separate confirmation email.