Webinar: Harness the Power of Your Data With b2c Marketing Automation

Accurate and purposeful data is the fuel and foundation of a well-working marketing automation engine. The majority of consumers expect personalised experiences; at the same time, businesses want to understand how they can make the best use of their data without compromising privacy. For many, delivering personalised 1-1 messaging to their customers can be challenging because of disorganisation and silos that limit their ability to create a seamless customer experience across the customer journey.

In this webinar recording, we provide you with concrete examples of how you can gain the most value out of your data when using marketing automation. The webinar is aimed at companies looking into leveraging marketing automation in their marketing strategy and getting the most value from their Salesforce Marketing Cloud Solution.


  • Introduction
  • Marketing automation from a data perspective
  • Integration and architecture – a business perspective
  • Case examples
  • Wrap-up and Q&A

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