Plan your Dreamforce 2026 agenda: Session recommendations from our Salesforce experts

With hundreds of sessions available, identifying the most relevant content can be challenging. To help navigate the agenda, our Salesforce experts reviewed this year’s programme and selected the sessions most relevant to organisations looking to accelerate customer growth, enhance customer experiences, unlock the value of their data, and adopt AI at scale. 

Our recommendations focus on practical customer success stories covering Agentforce implementations, use of Data 360, industry transformation, and proven strategies that have helped organisations evolve into high-performing Agentic Enterprises. In addition, we recommend hands-on sessions with opportunities to learn by doing.  

Two emerging themes to watch are Headless 360 and Claude integration. These innovations highlight Salesforce’s move towards an open, agent-driven ecosystem where AI assistants, applications, and users can interact directly with trusted business data and processes, regardless of the interface they use. 

Start with the Main Keynote 

Dreamforce Main Keynote 2026 

Join Salesforce Chair and CEO Marc Benioff, along with special guests, to explore what it means to become an Agentic Enterprise, where humans, agents, and platforms work together to drive customer success. 

This keynote will set the tone for the entire event, providing insight into Salesforce’s vision, product strategy, and the innovations expected to shape the coming year. 

Our Top Agentforce and AI Recommendations 

Build, Test, and Deploy an Agentforce Agent in 60 Minutes 

For anyone supporting an organisation to move beyond AI discussions and into practical implementation, this hands-on session offers a valuable opportunity to experience the full lifecycle of building an Agentforce agent. Participants will learn everything from prompt design to deployment and leave with a framework they can apply within their own organisations. 

Meet Agent Sam: Trustpilot’s 8-Week Impact Blueprint 

If you are eager to learn from others, join this “lessons learnt” session where Trustpilot shares how it deployed an AI agent in just eight weeks, reducing case backlogs and improving operational efficiency. Sessions that include measurable business outcomes are often among the most valuable at Dreamforce, and this one promises plenty of practical lessons. 

Scaling CRM Agents: Lessons from Early Adopters 

Many organisations have experimented with AI, but fewer have successfully scaled it. This session explores the realities of moving from pilot projects to enterprise-wide adoption and should resonate with anyone planning a long-term AI strategy. 

Recommended Sessions for Marketing Leaders 

How Salesforce Reimagines B2B Marketing Engagement with AI 

Salesforce is a market leader not only in technology but also in branding, and is gaining recognition in the markets. For any marketer, there is always something to learn from Salesforce’s own marketing organisation. This session explores how Salesforce uses agentic AI to support prospecting, personalisation, nurture programmes, and campaign activation. 

AI Can Write. Can It Learn What Works? 

Generative AI can create content quickly, but understanding what drives performance is a different challenge. This session looks at how AI can connect content creation, audience data, activation, and performance insights to continuously improve marketing outcomes. 

Data to Delight: AI-Driven Customer Journeys 

Personalisation remains one of the most important priorities for marketing teams. This session demonstrates how organisations are combining Data 360, AI, and Agentforce Marketing to create more relevant customer experiences at scale. 

Recommended Sessions for Manufacturing 

Manufacturing Keynote: Building an Agentic Future Together 

Manufacturers are moving beyond AI experimentation and into real business transformation. Hear how customers are using Agentforce to automate processes, enhance decision-making, improve service delivery, and create greater agility across their organisations. 

Agentforce Manufacturing: Innovation and ROI 

Roadmap sessions offer an opportunity to understand where Salesforce is investing and which capabilities are coming next. This session focuses on how manufacturers can automate workflows, connect teams, and deploy trusted AI across operations. 

AI Across Manufacturing: B2B Commerce, Service, and Slack 

B2b commerce and self-service are topical themes for a wide range of manufacturers. A strong customer-focused session demonstrating how manufacturers are scaling AI across commerce, service, and collaboration environments to improve operational performance. 

Recommended Sessions for Financial Services 

Barclays: AI-Powered Contact Center Reinvention 

Large-scale transformation stories often provide some of the most practical insights. Barclays shares how AI is helping improve customer experience, increase efficiency, and support business growth. 

Scaling Agentic Service in Insurance and Banking 

Financial services organisations face unique regulatory and operational challenges. This session explores how autonomous service models are helping insurers and banks scale support while maintaining customer trust. 

From Data to Deal: Agentforce for Commercial Banking 

Relationship managers spend significant time gathering information before client interactions. This session demonstrates how AI can surface relevant insights more quickly and help teams focus on customer engagement. 

Recommended Sessions for Healthcare and Life Sciences 

Novartis + Data 360: From Data Foundation to HCP Marketing 

Data remains the foundation of successful AI initiatives. Learn how Novartis built a unified healthcare professional data strategy and is using Agentforce to support the next generation of marketing and engagement. 

Transform Patient Navigation Using Agentforce and Coveo 

Penn Medicine shares how it is using Agentforce to improve patient experiences and contact centre operations while maintaining the quality and governance required in healthcare environments. 

The Future of Service in Healthcare 

A peer-led discussion exploring the opportunities and challenges of AI-powered service in healthcare, including patient trust, compliance, and operational transformation. 

Recommended Sessions for Retail and Consumer Goods 

From 400M Consumers to One Profile: The Nestlé Data Story 

One of the most compelling customer data stories on this year’s agenda. Nestlé shares how it unified more than 400 million consumer profiles across 51 markets to create a foundation for AI-driven engagement. 

Canada Goose’s CX Playbook for White Glove Service 

Luxury brands face the challenge of delivering highly personalised service while continuing to scale. This session explores how Canada Goose combines premium customer experiences with Agentforce capabilities. 

Final Thoughts 

Dreamforce is an opportunity to learn from organisations that are already turning AI, automation, and unified data into real business value. When planning your agenda, our recommendation is to prioritise customer-led sessions, balance strategic vision with practical learning, and look for stories that demonstrate measurable results. We hope these expert recommendations help you make the most of Dreamforce 2026.  

If you’re attending in San Francisco, we’d love to connect and discuss how Agentforce, Data Cloud, and Salesforce can help accelerate your business transformation.