Blog and news

An Evening under the Stars

As the food vanished from plates, our appreciation and respect grew — and not just for each other’s cooking. We learned more about each other, with our talents a…

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Is Self-Service a Viable Alternative for Complex B2B Sales?

Now the same type of technology can also give many business buyers greater control in purchasing for their companies. However, some research indicates that by 2023 t…

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Here is the problem: Silos prevent excellent customer experiences

Which silos can you identify? ‘Silo effect’ is a business term that refers to a situation where information is not adequately shared throughout an organization, …

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True transparency: Why exposing internal processes to your customers pays off

Time to achieve genuine customer-centricity ‘Customer-centric’ is the buzzword of the century. Every modern business aims for it. However, when creating processe…

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The customer journey stages we tend to forget

Too complex to follow ‘Customer journey’ is a term used to describe the customer’s experiences throughout the lifecycle of a customer relationship. It includes…

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What prevents great marketing automation? 5 common reasons

1. Marketing automation is not only a technology When talking about marketing automation, we usually speak about it in the context of technology. IT infrastructure, …

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Miroslav Found the Kind of Balance That He Loves at Fluido

Balance in life is supremely important to Miroslav. Although he admits that sometimes to find balance one must first explore opposite extremes. After studying comput…

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