Blog and news
09/08/2019
Bringing your data to life with Einstein Analytics
Now that we’ve clarified this, we can move to how Einstein Analytics fits in the picture. Einstein Analytics helps businesses to understand the vast amount of data…
Read Article07/08/2019
An Evening under the Stars
As the food vanished from plates, our appreciation and respect grew — and not just for each other’s cooking. We learned more about each other, with our talents a…
Read Article04/06/2019
Is Self-Service a Viable Alternative for Complex B2B Sales?
Now the same type of technology can also give many business buyers greater control in purchasing for their companies. However, some research indicates that by 2023 t…
Read Article21/05/2019
Here is the problem: Silos prevent excellent customer experiences
Which silos can you identify? ‘Silo effect’ is a business term that refers to a situation where information is not adequately shared throughout an organization, …
Read ArticleTrue transparency: Why exposing internal processes to your customers pays off
Time to achieve genuine customer-centricity ‘Customer-centric’ is the buzzword of the century. Every modern business aims for it. However, when creating processe…
Read Article25/04/2019
The customer journey stages we tend to forget
Too complex to follow ‘Customer journey’ is a term used to describe the customer’s experiences throughout the lifecycle of a customer relationship. It includes…
Read Article11/04/2019
What prevents great marketing automation? 5 common reasons
1. Marketing automation is not only a technology When talking about marketing automation, we usually speak about it in the context of technology. IT infrastructure, …
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