Blog and news

09/08/2019

Bringing your data to life with Einstein Analytics

Now that we’ve clarified this, we can move to how Einstein Analytics fits in the picture. Einstein Analytics helps businesses to understand the vast amount of data…

07/08/2019

An Evening under the Stars

As the food vanished from plates, our appreciation and respect grew — and not just for each other’s cooking. We learned more about each other, with our talents a…

04/06/2019

Is Self-Service a Viable Alternative for Complex B2B Sales?

Now the same type of technology can also give many business buyers greater control in purchasing for their companies. However, some research indicates that by 2023 t…

21/05/2019

Here is the problem: Silos prevent excellent customer experiences

Which silos can you identify? ‘Silo effect’ is a business term that refers to a situation where information is not adequately shared throughout an organization, …

True transparency: Why exposing internal processes to your customers pays off

Time to achieve genuine customer-centricity ‘Customer-centric’ is the buzzword of the century. Every modern business aims for it. However, when creating processe…

25/04/2019

The customer journey stages we tend to forget

Too complex to follow ‘Customer journey’ is a term used to describe the customer’s experiences throughout the lifecycle of a customer relationship. It includes…

11/04/2019

What prevents great marketing automation? 5 common reasons

1. Marketing automation is not only a technology When talking about marketing automation, we usually speak about it in the context of technology. IT infrastructure, …