Salesforce Data & Analytics
Create value to your business and to your customers by augmenting your company’s Data & Analytics capabilities
Integrated solutions, the Internet of Things, increased connectivity and sophisticated data gathering have led to a shift toward an information-based economy. The value of your data depends on how well you capture, integrate, and analyse it, and, in turn, on how well you can take action and monetise it.
Applications of data and analytics
When it comes to customer processes of an enterprise, such as CRM, Marketing, Sales or Service, we typically see two angles to using and applying data:
- Business Performance, where taking the pulse of your actions and processes will indicate how an enterprise can take control and influence its bottom line results (eg, Service Process Efficiency Optimisation, Marketing Mix Modelling, etc.).
- Customer Insights will help you understand who your brand audiences, your sales prospects and your current customers are, and how your offering and services will increase the value you bring to them (eg, Customer 360 View, Audience Segmentation, Lead Scoring, Account Health, Recommendation Engines, Experience Personalisation, Churn Management, etc.).
Fluido helps you shape and grow your data-driven business practice by defining and managing your customer data. Hence, your enterprise is fully in control of your business performance and customer insights.
Fluido Experience and Value
Fluido’s team of experienced Data Consultants, Business Analysts and Data Scientists has a combined skill set in Data Management and Visualisation, Analytical Modelling and Business Insights, and Data-Driven Business Consulting. At Fluido, we are leveraging one of the largest teams of specialists in the Nordics to automate and enhance all customer processes (b2b and b2c, Marketing, Sales, Service) across major industries.
We realise data integrations within and around your Salesforce environment, delivering the performance and customer insights your enterprise needs.
We offer recommendations relevant to your business context, design and create integrated datasets and build astonishing AI products and dashboards for your teams. Contact us today to discuss how to generate maximum business value from your Customer Data.
Actionable Insights with CRM Analytics
Today, with masses of data generated every second, collecting and analysing data isn’t enough anymore. Insights provide value only when they are turned into actions. Natively built for Salesforce, CRM Analytics empowers your users with actionable insights and AI-driven analytics right in their workflow. Learn more by watching our on-demand webinar, where experts from Salesforce, Fluido and Nemko share their tips on grasping the true value of analytics.
View webinarConnect with a Superhero
Boris Naumov
Data & Analytics CoE Team Lead, Salesforce Agentforce Advisory board EMEA
boris.naumov@fluidogroup.com
References
Gaining actionable insights with analytics
Insights gained from analytics provide value only when they are turned into actions. And in turn, actionable insights can only be gained through a well executed analytics implementation process. With this guide you’ll learn how to get started on your analytics journey when seeking true value from insights.
