Fluido Oy acquires the Salesforce consulting business from Softhouse Nordic AB in Sweden

2 minute read

Fluido Oy has entered into an agreement to acquire the Salesforce consulting business from the privately-owned IT consultancy Softhouse Nordic AB, based in Sweden. The acquisition further strengthens Fluido’s position as a leading Salesforce partner in the Nordics. The Softhouse Salesforce consulting business will be integrated into the existing Fluido team of 200+ Salesforce experts.


Today’s enterprises recognise a tremendous opportunity to transform their businesses through digitalisation. Fluido’s goal is to enable customers to digitalise and optimise their processes and get the most value from the best new technologies. By using technology to bring customer data to life, customers can create engaging customer, partner and employee moments by providing the right data to the right people at the right time, regardless of the channel.

“Salesforce is the number one customer success platform,” acknowledges Kai Mäkelä, CEO of Fluido. “We continue to see huge potential for Salesforce solutions in the Nordics, and I am very happy to have this opportunity for continued growth as an industry leader. The Softhouse Salesforce team has delivered outstanding solutions to multiple customers in Sweden, and we share similar values. Together we have a unique opportunity to combine our certified skills and experience for continued customer success.”

​Support from Softhouse and Salesforce

Softhouse Nordic CEO, Tord Olsson, expresses his own support for the acquisition: “Softhouse is the leading actor in the area of agile software development in Sweden. In the last two years, Fluido and the Softhouse Salesforce team have worked together on multiple projects. The culture fit has been great, and collaboration has worked really well. With this acquisition by Fluido, our team has a great new home with a 100% Salesforce focus. At the same time, we release resources to complete our strategy and now make a powerful effort to further strengthen our core business in Stockholm.”

Baman Motivala, Area Vice President Nordics at Salesforce, comments on the acquisition. “Fluido has been a great partner for Salesforce throughout the years. I am delighted to see this investment from Fluido to expand its scale and capabilities in Sweden. The acquisition of the Softhouse Salesforce consulting business demonstrates their commitment for further growth and success of our customers in the region.”

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