Add value and drive growth with marketing automation

Are you struggling to add business value with your marketing automation efforts?

Contrary to an unfortunately all-too-common belief, most marketing automation solutions do not help you reach your business objectives or create value out of the box. Instead, they provide a platform that can be configured to support these goals. This means that deploying the technology is only the first step of the journey.

For most companies, reaching their objectives requires a roadmap with relevant prioritization based on what creates growth and what is possible to achieve with current resources and technology. In this guide we will walk you through creating marketing automation strategy that brings results. The advice is based on our extensive experience in marketing automation development with leading brands in both b2c and b2b sector.

No matter your prior experience level, this guide will give you strategic insight into how you can get value from marketing automation — not only now, but also in the future.

Guide contents

  • Strategy and business objectives
  • A new way of operating
  • Data strategy and compliance
  • Content optimization
  • Emerging marketing technologies.

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About Fluido  

Fluido is the leading Salesforce partner in Europe employing over 350 experts and serving over 300 customers. With over 1300 completed projects and an average customer rating of 4.6/5, we are a reliable partner for your digitalization efforts. Backed up by Infosys, one of the top IT consulting companies in the world, we extend our reach globally and capitalize on our shared commitment to innovation and continuous learning. Learn more about us here.