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Together we Unite – Takeaways from the Salesforce.org Unite Partner Summit

And how the ecosystem has grown! I left Portugal feeling inspired and energized by the community and want to share some insights and takeaways. There were many thing…

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Marketing Automation and Salesforce Marketing Cloud – review of the first half of 2022

Data is one of the core topics related to marketing and martech. Most marketers are currently trying to find solutions to How to unify the data and make it not only …

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Public sector: look beyond technical requirements 

Digitalisation efforts seek operational efficiency and business growth by implementing new technology in several parts of the business. The public sector can use it …

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The long road to true customer centricity

For a long time, the majority of companies in Germany, at least in B2C, knew little or nothing about their own customers. Telecommunication companies were among the …

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Incentives & benefits for your loyalty program

In our article “The Long Road to the Customer-Centric Enterprise” we reported on how loyalty programs in a B2C environment can be used to generate data a…

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Boomerang back to Fluido

The grass is not always greener on the other side. Changing jobs is always a risk; the new job might be different than what it said in the job ad, or there are probl…

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Focus on employee experience first – it will reward you with happy customers 

Customer experience and customer-centric thinking have been important topics in many industries for a long time now. Companies have noticed how important it is to fo…

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