22/04/2025

Fall in love with Tech and AI, but don’t forget the human

But here’s my question: Are we truly thinking about the customer, or are we just striving for efficiency, and what does efficiency mean for us? Too often, whe…

09/04/2025

How universities can gain a holistic view of their students with Salesforce for Education 

Universities have the means to bring student data together, but the challenge lies in making it more accessible, actionable, and seamlessly integrated into their ope…

07/04/2025

Partnerships support business agility

In the digital and AI world, where everything is moving fast, if we are slow in delivering values, we will lose the competition and, thereby, business. Traditional w…

18/03/2025

Unlock actionable insights with CRM Analytics

Enterprises can tap into their CRM data to automate sales and marketing processes, optimise customer interactions, and streamline reporting, among other activities. …

23/01/2025

Personalise the learning experience with Salesforce for Education

A good example is Salesforce Education Cloud, an AI-powered industry cloud for education. As part of the Salesforce ecosystem, it delivers a 360-degree view of each …

18/12/2024

AI in higher education: Offer personalised admissions guidance through Agentforce

The widespread use of legacy systems and manual processes doesn’t make things any easier, as there is a growing need for automation. This technology can result…

11/12/2024

7 Strategic benefits of implementing Salesforce’s Agentforce

According to Goldman Sachs Research, artificial intelligence (AI) increases work productivity by an average of 25%. Generative AI, in particular, can boost productiv…

5 Ways companies can leverage Agentforce to achieve personalisation at scale

Consumers expect personalised experiences at every touch point and across all channels. Providing them with intuitive interfaces, tailored interactions, and product …

03/12/2024

Agentforce 101: build custom AI agents tailored to your business needs

AI is disrupting entire industries, from healthcare and education to manufacturing. For example, Salesforce’s Agentforce enables enterprises to automate nearly…

28/11/2024

Detour or Highway – how to build partnerships for a successful Salesforce journey?

The million dollar questions are: How does one as a company  avoid the pitfalls and build a partnership that works? What are the key success factors to focus on? Ba…