26/02/2024
Combating climate change: the role of companies and Salesforce Net-Zero Cloud
Climate change presents one of the most significant challenges of our time, with far-reaching impacts on the environment, societies, and economies around the globe. …
Read Article22/02/2024
The new Marketing Cloud Growth Edition: a first look
The Marketing Cloud Growth Edition is targeted for small and medium-sized B2B businesses (SMBs), offering a streamlined pathway to harness the capabilities of both t…
Read ArticleData Cloud at no cost for Marketing Cloud Customers – are you ready to take your data usage to the next level?
Salesforce made headlines also with another big Marketing Cloud related announcement this week, the introduction of the new Marketing Cloud Growth Edition, aimed pri…
Read Article12/02/2024
Industry 6.0: Navigating the ethical frontier of AI and data
The consensus from thought leaders when considering Industry 6.0 is that every operation will be controlled by human minds and performed by automated robots, combini…
Read Article30/01/2024
Why AI translations are gaining traction in customer service
Customer Service is evolving rapidly, and keeping up is a task in itself. Customers expect to converse in multiple channels when the time suits them and expect a hig…
Read Article28/12/2023
Maintain customer trust in AI
We’ve all seen the doomsday articles and clickbait headlines detailing the pitfalls of AI, but any new technology has historically brought concerns. While we wer…
Read Article22/11/2023
Sustainability in an Industrial Ecosystem: Design for Sustainability in Manufacturing
Phase 1: Design for Sustainability Sustainability begins at the drawing board. Designing products with sustainability in mind involves considering factors like mater…
Read Article17/11/2023
The illusion of AI readiness: why your company might be living in a fantasyland
The Allure of AI: The Siren’s Song Ah, the allure of AI—so seductive, it should come with its own warning label. You hear “AI,” and you’re …
Read ArticleGPT-5 and the dawn of next-gen AI: navigating uncharted waters
The Promise of GPT-5: A Bright Future for AI As a community of professionals, we’ve witnessed AI trickle into various aspects of business and life, frequently …
Read ArticleEmbracing AI: the inevitable fusion of human ingenuity and artificial intelligence
The Synergy of Human and AI At its core, AI is a magnifier of human capabilities. In fields as diverse as healthcare, finance, and marketing, AI algorithms handle da…
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