Blog and news

CRM Vision – Why You Need One and How Far You Should Take It (Part 2)

Level 1 — Focus On Technology (if any) What are the typical examples that illustrate that a CRM vision is missing? All too often, companies engage in CRM roll-outs…

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CRM Vision – Why You Need One And How Far You Should Take It (Part 1)

Is Spending Time On High-Level Definitions Superfluous? From a CRM vision perspective, benefits should be articulated at the company level. This means that you shoul…

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Take your customer engagement to the next level

The world has been in turmoil for the past couple of years. Together with the worldwide coronavirus pandemic, technological advances, data privacy requirements as we…

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How can Quote-to-Cash solutions boost your bottom line?

Are you struggling with long proposal lead times, high sales support costs, complicated and error probe sales-to-delivery processes, time-consuming and costly invoic…

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Let it snow! Holiday greetings from Fluido to all of you

Dear friends, I wish you are well and happily awaiting the holiday season that is upon us. In the end, this year did turn out to be different from 2020. Even though …

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Supporting women in tech: Fluido executives graduate from Stanford Graduate School of Business

Three women executives from Fluido graduated from the Stanford University Graduate School of Business Leadership program this week: Industry Lead Elina Peuhkurinen, …

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The Phi-shaped CMO

The expectations of the CMO are always under scrutiny, and the requirements continuously develop. Unlike other C-suite roles, the type and responsibility of the CMO …

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