Blog and news

19/09/2021

Self-service in complex B2B sales

As a consumer, many of us are already accustomed to using self-service portals and apps — whether we’re checking personal medical information or customising a ca…

13/09/2021

The future of work with Slack

Salesforce finalised its biggest acquisition to date during the summer with Slack, the communication platform sworn by many of its users. With the acquisition finali…

31/08/2021

The pressure is on in wealth management

The wealth and asset management value chain is hitting a critical point in its evolution. The global pandemic has exposed the lack of innovation when it comes to the…

17/08/2021

Offering personalised customer service

With a continuous commoditisation of products and increasing competition in a global marketplace, there are a plethora of options available for the customers. As our…

Align Pardot tracking with your cookie consent policy (part 1/2)

Today with GDPR and similar regulations, the internet is full of different kinds of consent banners. The banners are used to request the visitors for their consent f…

Align Pardot tracking with your cookie consent policy (part 2/2)

In the first part of the blog post, the background for the Pardot tracking code and its issues related to cookie consent was explained. Now it’s time to dive into …

05/08/2021

Improving customer service agent productivity

Customer service agent productivity tells how much work is done within a specific time frame. For example, if the agents are spending 5 hours of their 8-hour work da…