Blog and news

18/03/2021

Digital collaboration drives sustainability

Sustainable development has been defined by the UN as “development that meets the needs of the present without compromising the ability of future generations to me…

10/02/2021

Align your marketing automation team with cutting-edge technology

Marketing automation has been around for a while, but some companies are still struggling to make it deliver real business value. If you’ve got a clear strategy an…

How to use data to maximize your marketing automation investment

Data has become a crucial part of marketing automation. Companies regularly collect, store and analyse large amounts of data on their customers every day. Every brow…

19/01/2021

4 tips for leveraging ServiceMax Asset 360 core capabilities  

Natively built for Salesforce Field Service, ServiceMax Asset 360 delivers complete visibility into install base, service contracts and asset performance. Utilising …

22/12/2020

Holiday Greetings from Fluido

The recent changes in our business environment go well beyond the “new normal” online meeting and remote officing, as some of the interactions in the customer in…

10/08/2020

Completing the Funnel-View: Enriching your Salesforce Data with Marketing Insights

Those familiar with the Salesforce ecosystem are aware that Salesforce Einstein Marketing Analytics includes a robust toolkit for analysing your Salesforce data that…

14/05/2020

4 tips for data driven marketing automation

1. The importance of gathering data Email marketing is proven to be an important tool in customer retention, especially when done correctly. Just sending out a bunch…