Blog and news

12/10/2023

Operationalising marketing strategy : connecting objectives with the operational blueprint and execution

Marketers around the world are extremely busy. In my time as a marketeer, we never stopped running or chasing results or primary running to get things done. Further,…

04/10/2023

Transforming universities: empowering relationships through The Partnership CRM Accelerator

Cultivating knowledge: the cornerstone of prosperous partnerships At the heart of every university lies a wealth of knowledge and expertise. Universities engage with…

A gift of a complaint

Recently, I read a success story from TUI regarding customer experience that stated: “A complaint is a gift that should be well received, not treated like it is un…

02/10/2023

Winter 24- custom error message using Record Triggered Flow

Use Case :- Universal Containers has implemented CPQ & they are heavily using Quote Line Groups so that the Sales Rep can categorise the quote lines based upon t…

21/09/2023

Drive business transformation with positive motivation

I heard recently how an experienced corporate leader argued that fear is the best motivation for transformation. Even though he meant his argument provocative, chall…

28/08/2023

Fluido’s top picks for Dreamforce 2023

Salesforce recently published the Dreamforce sessions catalogue. Our Salesforce experts were keen to dig into its endless learning possibilities. And so this post wa…

22/08/2023

Unleash the power of Generative AI with Salesforce

I love the quote by Antoine de Saint-Exupery “A goal without a plan is just a wish”. The success of every project is based on a solid view of why, what and how t…