Blog and news

10/06/2024

Unleashing Potential: Crafting a Cutting-Edge Go-to-Market Strategy powered by Salesforce Artificial Intelligence

A successful GTM strategy is data-driven and highly targeted, and encompasses internal and external stakeholders. Here are some suggestions to help GTM Managers get …

04/06/2024

From product to profit: the essence of Revenue Lifecycle Management

Recently, Salesforce launched a new Revenue Lifecycle Management (RLM) product suite built on Revenue Cloud. Actually, RLM is more than just a product: it is a conce…

26/02/2024

Combating climate change: the role of companies and Salesforce Net-Zero Cloud

Climate change presents one of the most significant challenges of our time, with far-reaching impacts on the environment, societies, and economies around the globe. …

22/02/2024

The new Marketing Cloud Growth Edition: a first look

The Marketing Cloud Growth Edition is targeted at small and medium-sized B2B businesses (SMBs), offering a streamlined pathway to harness the capabilities of both th…

Data Cloud at no cost for Marketing Cloud Customers –  are you ready to take your data usage to the next level?

Salesforce also made headlines with another big Marketing Cloud-related announcement this week, introducing the new Marketing Cloud Growth Edition, aimed primarily a…

12/02/2024

Industry 6.0: Navigating the ethical frontier of AI and data

The consensus from thought leaders when considering Industry 6.0 is that every operation will be controlled by human minds and performed by automated robots, combini…

30/01/2024

Why AI translations are gaining traction in customer service

Customer Service is evolving rapidly, and keeping up is a task in itself. Customers expect to converse in multiple channels when the time suits them and expect a hig…